Need help to build custom AdTech software?
Whether you’re designing AdTech software from the ground up or going to customize the existing solution, we’d be happy to strengthen your expertise with our AdTech development experts.
Who are you on the list of market players?
AdTech product companies
Marketing agencies
Video content owners & publishers
Enterprise-grade advertisers
Retail media
Consulting firms
We’ll deliver AdTech solutions to all questions that puzzle you
AdTech services to unleash the powers of programmatic advertising
Let tech advancements play to your advantage instead of blocking the quick launch of new features. Our AdTech developers will support you in overtaking your competitors. What’s a silver bullet?
- Ad software development and reengineering
- Architecting and customizing DSPs, SSPs, DMPs, ad exchanges, private marketplaces
- Infrastructure enhancements for performance and flexibility optimization
- Continuous UI improvement
- Detailed reports and advanced dashboards around ad campaign performance
- Widening your solution’s integration potential within the ad ecosystem
- Expanding targeting, embedding impression forecasting algorithms, perfecting attribution models
How can we meet your AdTech needs?
Fresh start development
Launching an AdTech project from ground zero? Let’s do it together, in half the time. Our AdTech app development team will go along with you throughout the entire MVP or a full-featured project way.
Consulting services
Our team of AdTech consultants and auditors is ready to come to rescue and advise on revamping infrastructure components or the cutting-edge tech to select from a stacked field.
AdTech product enhancement
From launching new features with Oxagile to augmenting your teams with our ad development software specialists, you might take your offer up a notch and let the improvements never cease
Ready to know our AdTech software development company better?
Our partners and clients say warm words about us
We’re always happy to receive feedback after projects are launched. There’s nothing better than having an unbiased perspective on what we do. The happier you are, the more inspired we are!
Would you like to become as happy as our clients?
Sharing news and knowledge
News round-up, tech updates, and opinions backed by Oxagile's expertise — all this is here for you.
FAQ
Adtech as a service is an innovative approach that allows businesses to scale and leverage advertising technology without having to handle all the setup and management internally. Companies can outsource various aspects of their advertising technology stack, including ad serving, data management, targeting, and analytics, while choosing specific services they need, such as programmatic ad buying, ad verification, audience segmentation, and more.
This way, businesses can redirect their focus and resources towards their core competencies while still getting access to advanced AdTech solutions to stay ahead of the curve and deliver a superior advertising offering to their clients.
AdTech services draw in a pretty diverse crowd — product companies building custom ad platforms, marketing agencies looking to automate their ad workflows and drive up revenue, publishers and content owners trying to squeeze more value from their ad inventory, plus big-name advertisers, consulting firms, and major brands. If ads are part of how you grow or monetize, chances are you’ll benefit from having the right AdTech partner in your corner.
AdTech services usually fall into a few buckets: building custom AdTech solutions from scratch — whether you’re kicking off an MVP or developing a full-featured product; AdTech consulting to dig into your current setup and spot areas for improvement; and upgrading your current AdTech product to boost its performance or add brand-new features. Whether you’re starting fresh or tuning what you’ve got, AdTech services are about making your AdTech stack work smarter.
An AdTech product development company typically offers innovative solutions for digital advertising, covering trends like connected TV, hyper-personalization, AR/VR, geotargeting, integrated customer journeys, etc. They develop tools such as programmatic advertising platforms and launch native advertising integrations to streamline ad campaigns.
Their solutions include demand-side platforms for real-time bidding, supply-side platforms for ad space management, ad exchanges for automated transactions, and ad servers for content display control.
Leveraging advanced technologies like machine learning, AdTech firms also excel in producing tools for contextual relevance, dynamic content modification, targeted campaigns, deeper funnel insights, and cross-platform consistency.
AdTech platform development covers various services to streamline advertising workflows and boost ROI. It includes:
- SSP and DSP tech development to provide control over data and media buying while cutting costs.
- Creation of custom PMPs to enhance inventory and performance measurement for publishers and advertisers, respectively.
- Optimization of ad exchanges for GDPR compliance, integrating AdTech expertise with data security.
- Enhancing RTB platforms and refining programmatic campaigns to target users effectively.
- Data management, cross-device targeting, and integration with third-party platforms, as well as tailoring solutions to meet the specific needs of advertisers, publishers, ad networks, and other AdTech players.
Diverse businesses, from publishers to AdTech vendors, can benefit from precise advertisement implementation via AdTech app development, enhancing engagement and fostering quality relationships.
- Efficiency improves with AdTech tools like dedicated ad servers, offering real-time insights and boosting campaign effectiveness.
- Personalized storytelling, enabled by AdTech’s data utilization, allows brands to tailor narratives for consumers at various journey stages, reinforcing brand connections.
- Accurate insights into the marketing funnel aid in better budgeting decisions, leading to higher conversion rates and optimal ROI.
- Advanced tracking and monitoring capabilities ensure campaign performance aligns with strategic goals, while consistent brand representation across platforms builds trust.
