AdTech development services to convert impressions into sales

Keep a conversion growth pace, all parties’ data safe, ad inventory plans well-honed

Who are you on the list of market players?

AdTech product companies
Marketing agencies
Video content owners & publishers
Enterprise-grade advertisers
Retail media
Consulting firms

We’ll deliver AdTech solutions to all questions that puzzle you

Programmatic ads
Demand-side platforms
Supply-side platforms
Video advertising
Ad inventory monetization
Retail media networks

AdTech services to unleash the powers of programmatic advertising

Let tech advancements play to your advantage instead of blocking the quick launch of new features. Our AdTech developers will support you in overtaking your competitors. What’s a silver bullet?

Ad software development and reengineering
Architecting and customizing DSPs, SSPs, DMPs, ad exchanges, private marketplaces
Infrastructure enhancements for performance and flexibility optimization
Continuous UI improvement
Detailed reports and advanced dashboards around ad campaign performance
Widening your solution’s integration potential within the ad ecosystem
Expanding targeting, embedding impression forecasting algorithms, perfecting attribution models

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Mastering best practices to avoid the lack of efficiency on the demand side

Your tech knowledges gaps aren’t closed, delays hinder performance, and many needs remain unimplemented. And that’s how our AdTech development company proceeds with assisting you:

Custom integration solutions to optimize the accuracy, engagement, and reach of ad campaigns
Ad campaign runners and DSP aggregators
Media performance analytics unification (across DSPs, clients, campaigns, channels, etc.)
Self-service ad platforms to speed up turnaround with clients
AI to automate operations
Business intelligence for better reporting
Adapting DSP’s features to your needs
Optimizing DSP’s tech stack, UX

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Optimizing advertising workflows on the supply side

Whether you seek to monetize your SSP or your advertising expertise, our AdTech development knowledge will bring you extra powers, such as:

Custom SSP solutions for monetizing advertising expertise
Enhanced control over traffic with precise targeting and automation
Optimized supply paths for efficient ad delivery
Cost-effective management to prevent poor-quality ads
Transparent reports and user-friendly dashboards
Expanded integration capabilities within the ad ecosystem
Upgraded UIs and streamlined workflows for users
AI automation for onboarding and context targeting
Optimized performance during high traffic

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Reaching an elusive audience with ads software development

Conquering a huge digital space on top of traditional TV is likely to help you catch up with more viewers. What AdTech software development tools and techniques would help you grow revenue streams?

CTV and addressable TV is key
Dynamic ad insertion or SSAI: prefetch operations, scheduling, and VAST analytics
Harnessing CSAI for rich media ad experiences
Enabling FAST viewing to extend a traditional linear TV service
Offering various subscription-based models including AVOD
Furnishing powerful analytics to extract valuable audience insights or build lucrative ad sales packages
Involving AI tech for better context analysis and SPO

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The ways to ramp up ad inventory monetization

Oxagile suggests reshaping yield management strategies through focusing on more consolidated ad inventory processing across multiple platforms. How is it possible?

Yield optimization tactics to build custom ad software
Header bidding deployment, pre-bid adapters integration, PMP implementation
Delivering a custom solution to achieve centralized ad inventory management
Seamless integration of an in-house ad inventory system with third-party ad software
Implementing converged ad sales systems and portals
Building PMP, PG, or PD for premium inventory
Leveraging programmatic to backfill remnant inventory
Adding AI for supply path optimization

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Leverage first-party data for effective cross-channel monetization

We address the advertising demands of eCommerce and strengthen retail media networks by forging strategic alliances with AdTech solution providers.

Target specific product categories and audience segments
Offer inventory management for onsite, offsite, and in-store ads, including recommendations
Ensure scalability and operational efficiency for retailer demands
Design ad servers for quick access to data and ad placements
Integrate retail media networks with e-commerce platforms
Ensure performance stability and accurate data synchronization
Secure customer data in compliance with regulations
Enhance insights using AI and BI tools
Maximize targeting opportunities with robust data infrastructure
Facilitate cross-device user tracking for campaign insights

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Need help to build custom AdTech software?

Whether you’re designing AdTech software from the ground up or going to customize the existing solution, we’d be happy to strengthen your expertise with our AdTech development experts.

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How can we meet your AdTech needs?

Fresh start development

Launching an AdTech project from ground zero? Let’s do it together, in half the time. Our AdTech app development team will go along with you throughout the entire MVP or a full-featured project way.

Consulting services

Our team of AdTech consultants and auditors is ready to come to rescue and advise on revamping infrastructure components or the cutting-edge tech to select from a stacked field.

AdTech product enhancement

From launching new features with Oxagile to augmenting your teams with our AdTech specialists, you might take your offer up a notch and let the improvements never cease.

Ready to know our AdTech development company better?

Keeping a finger on the pulse of AI

Having a hand in the world of data and BI

Making a perfect tandem with OTT experts

Our partners and clients say warm words about us

We’re always happy to receive feedback after projects are launched. There’s nothing better than having an unbiased perspective on what we do. The happier you are, the more inspired we are!

More testimonials

Would you like to become as happy as our clients?

Let’s speak

Some of our adtech success stories are here

We’ve collected them so you can take a look at how Oxagile’s adtech developers help clients create new revenue streams, maximize return on ad spend, or enrich their adtech service offerings.

DSP aggregation tool Boosting process efficiency for marketing agencies→

Data-driven AdTech marketplace Automate converged advertising sales→

Yield optimization platform Optimizing online advertising revenues→

Cookieless user identity solution Rich media ads precision→

Video advertising platform Maximize video ad revenues→

Demand-side platform Core AdTech solution's architecture retooling→

Programmatic AdTech system ML-enabled adtech platform→

Reputation monitoring platform Multi-purpose marketing solution→

Automated practice growth Up to 30% conversion rate increase→

Intelligent shopping Custom experience-specific recommendations→

HR portal Feature-rich consulting solution→

All here

Sharing news and knowledge

News round-up, tech updates, and opinions backed by Oxagile's expertise — all this is here for you.

FAQ

What is AdTech as a service?

Adtech as a service is an innovative approach that allows businesses to scale and leverage advertising technology without having to handle all the setup and management internally. Companies can outsource various aspects of their advertising technology stack, including ad serving, data management, targeting, and analytics, while choosing specific services they need, such as programmatic ad buying, ad verification, audience segmentation, and more.

This way, businesses can redirect their focus and resources towards their core competencies while still getting access to advanced AdTech solutions to stay ahead of the curve and deliver a superior advertising offering to their clients.

What does AdTech product development company typically produce?

An AdTech product development company typically offers innovative solutions for digital advertising, covering trends like connected TV, hyper-personalization, AR/VR, geotargeting, integrated customer journeys, etc. They develop tools such as programmatic advertising platforms and launch native advertising integrations to streamline ad campaigns.

Their solutions include demand-side platforms for real-time bidding, supply-side platforms for ad space management, ad exchanges for automated transactions, and ad servers for content display control.

Leveraging advanced technologies like machine learning, AdTech firms also excel in producing tools for contextual relevance, dynamic content modification, targeted campaigns, deeper funnel insights, and cross-platform consistency.

Which services does AdTech platform development comprise?

Ad tech platform development covers various services to streamline advertising workflows and boost ROI. It includes:

SSP and DSP tech development to provide control over data and media buying while cutting costs.
Creation of custom PMPs to enhance inventory and performance measurement for publishers and advertisers, respectively.
Optimization of ad exchanges for GDPR compliance, integrating AdTech expertise with data security.
Enhancing RTB platforms and refining programmatic campaigns to target users effectively.
Data management, cross-device targeting, and integration with third-party platforms, as well as tailoring solutions to meet the specific needs of advertisers, publishers, ad networks, and other AdTech players.

AdTech app development: What are the benefits of the service?

Diverse businesses, from publishers to AdTech vendors, can benefit from precise advertisement implementation via AdTech app development, enhancing engagement and fostering quality relationships.

Efficiency improves with AdTech tools like dedicated ad servers, offering real-time insights and boosting campaign effectiveness.
Personalized storytelling, enabled by AdTech’s data utilization, allows brands to tailor narratives for consumers at various journey stages, reinforcing brand connections.
Accurate insights into the marketing funnel aid in better budgeting decisions, leading to higher conversion rates and optimal ROI.
Advanced tracking and monitoring capabilities ensure campaign performance aligns with strategic goals, while consistent brand representation across platforms builds trust.

Our adtech development services at your disposal

Do you need a brand-new, fully-owned adtech solution? Or does your current platform leave major challenges unaddressed? Contact us today, and an expert adtech developer will get back to you to take it further.