AdTech Consulting Services

Profit-led change

We’ll help you deliver on the full potential of your AdTech initiatives by combining our years of digital marketing software development experience with data-driven support.

This will ensure all your technical needs are met, your strategies align with industry best practices, and everything is customized to fit your specific role within the AdTech ecosystem, whether you are a:

Formulas for success with expert AdTech consultancy

Growth
Integration
Partnership
Trust

Even the most skilled teams can occasionally miss the broader perspective. Bringing in AdTech experts can offer new angles and untapped strategies that may have gone unnoticed. We’ll dig through your current data and decompose processes to inject fresh thinking that is both innovative and backed by deep, focused knowledge.

Oxagile provides expert AdTech consulting services for seamless integration of diverse technologies and internal systems, enabling businesses to achieve immediate operational efficiencies and faster time-to-market. For example, our integration of multiple DSPs into a unified solution for a marketing agency resulted in uninterrupted platform communication, centralized campaign management, reduced manual tasks, and improved reporting accuracy.

Oxagile combines deep expertise in AdTech, video streaming, AI, and sports tech to deliver solutions precisely aligned with your business needs. With over 450 successful projects and trusted partnerships with industry leaders like Google and Panasonic, we have proven our reliability time and again.

By working closely with your team, Oxagile will ensure a seamless experience, balancing technical know-how and client-centric communication.

As privacy concerns escalate and the industry moves towards cookieless advertising, proficient data management is paramount for maintaining your organization’s reputation. Our extensive expertise in managing the intricacies of data privacy regulations and safeguarding client information empowers us to deliver AdTech strategy consulting, ensuring your compliance with industry best practices in data privacy.

Hands-on AdTech consulting you can rely on

Technology assessment and selection

Comprehensive tech stack assessment: Evaluating your existing technology infrastructure to identify strengths and gaps for optimal AdTech performance and assessing how well the various components of the stack integrate with one another.
Technology selection and optimization: Strategically selecting technologies that align with your AdTech objectives, ensuring you leverage the most effective tools for success, while identifying opportunities to refine and enhance the chosen tech stack for maximum performance.
AdTech platform recommendations: Recommending platforms tailored to your requirements, existing processes and budget, including ready-made solutions where custom development isn’t feasible.

Strategic consulting

Programmatic video advertising development: Collaborate with our experts to create a customized, end-to-end strategy for programmatic video advertising that addresses your specific business needs. This includes guidance on technical optimization, advanced performance tracking tools, and compliance solutions to ensure maximum effectiveness.
Ad inventory strategy development: We’ll create an effective ad inventory strategy from the ground up, maximizing revenue opportunities and improving campaign effectiveness.
Demand source selection: Our team will assist you in identifying, selecting, and seamlessly integrating the most suitable demand-side platforms (DSPs) into your existing in-house systems to enhance your overall campaign performance.
Cross-channel campaign activation: Explore innovative approaches to activate and distribute campaigns across various channels, including display, video, audio, and connected TV, ensuring a cohesive brand presence.

Optimization and enhancement

Implementing programmatic demand sources: Integrate advanced programmatic demand sources, header bidding, and optimize your ad server and data strategy to enhance performance.
Ad inventory optimization: Optimize your existing ad inventory strategy, unlocking additional revenue potential and improving operational efficiency.
Supply path optimization: Enhance your supply path strategy to maximize efficiency and ensure you are achieving the best possible outcomes in your ad supply chain.

Innovation and infrastructure revitalization

Infrastructure revitalization: Revamp your AdTech infrastructure to ensure it supports current and future business needs efficiently and effectively.
Innovation consulting in AI: Explore the integration of artificial intelligence into your advertising strategies, harnessing cutting-edge technology to drive results.
AdTech platform evaluation: Assess the performance and effectiveness of your current AdTech solutions — including DSPs, ad servers, social buying platforms, and DMPs — to identify areas for improvement.

Discover how great your AdTech can be

Our consulting services will help you provide quality-focused experiences to your clients and deliver measurable growth to your business.

Consult an expert

More than a decade of AdTech mastery in video domain

At Oxagile, we know the ropes of every aspect of video, including its monetization. With our extensive experience in connected and addressable TV advertising, our AdTech consultants are uniquely positioned to help you harness the full potential of your advertising strategies.

Personalized viewing experiences

Leverage our CTV and addressable TV expertise to create customized advertising experiences that resonate with viewers, enhancing engagement and conversion rates.

Data-driven campaign activation

Utilize our advanced audience targeting capabilities to execute data-driven, omnichannel advertising campaigns, enabling precise audience reach and accelerated results.

Enhanced ad server efficiency

Integrate connected TV capabilities into your AdTech platform, improving inventory management, ad frequency control, and effectiveness measurement across popular streaming services.

Tailored addressable solutions

Develop bespoke addressable TV advertising strategies that target specific households and demographics, maximizing impact in on-demand and linear viewing environments.

In-depth audience insights

Employ our data intelligence expertise for comprehensive audience analysis, ensuring hyper-personalized ads that drive higher returns on marketing investments.

Innovative monetization strategies

Enhance viewer engagement with advanced monetization techniques, such as server-side ad insertion and context-aware advertising, ensuring brand safety and optimal user experience.

Let’s crush your goals

We’re all in when it comes to solving your advertising and video monetization challenges. Need a hand with connected TV, addressable TV strategies, or next-level video monetization hacks?

Talk to an expert

Where rubber meets the road

We thrive on more than just consultations; we’re passionate about transforming ideas into tangible results. Our team is eager to demonstrate our expertise in real-world scenarios, harnessing our skills and resources to ensure your success in AdTech.

Tailored solutions

Crafting robust DSPs, SSPs, and DMPs customized specifically to your needs.
End-to-end management of every phase of implementation and testing, from the project roadmap to final adjustments.

Enhanced performance

In-depth infrastructure analysis of your current setup to identify areas for improvement that can help reduce costs and boost performance.
Implementation of sophisticated analytics tools to provide actionable insights.
Streamlining workflows and automating repetitive tasks, enhancing operational efficiency.