While a demand-side platform (DSP) is an advertising technology that enables media brands and ad agencies to purchase digital ads with the help of automated auctions, its development can serve diverse goals for those seeking tech collaborations in the market.
Monetize on ad inventory purchasing processes by enabling ad agencies and advertisers to leverage your scalable product tech stack and a wide range of DSP features.
Enable your agency’s clients to purchase ad placements through your DSPs. Whether you customize third-party products to suit your needs or reevaluate your budget allocations for a custom DSP solution owned by your agency, we’re here to support you.
Tech knowledge gaps aren’t closed
You might have an innovative AdTech idea in mind, but solving complex problems could hold you back if you lack deep knowledge of technologies.
Many accumulated requests remain unimplemented
Handling client requests and resolving complex advertising issues may require additional innovations, but insufficient capacity can be a limiting factor.
Delays hinder effective performance
Effective marketing campaigns depend on timely data insights, but delays in reporting — whether due to third-party involvement, technical issues, or lagging technologies — obstruct this process.
We’re excited to share our domain expertise and collaborate as part of your product team to ensure the success of your clients’ advertising campaigns.
While your DSP platform may be equipped with essential features, we can assist in enhancing its campaign optimization modules, ad inventory and data source integrations, analytics, and reporting to better align with all advertising goals.
With the goal of optimizing an outdated tech stack, improving the user experience, and leveraging business intelligence for advanced reporting, we’ll assist you in rethinking the overall operation and performance of your DSP.
We will develop a DSP aggregator that functions as an add-on on top of your disparate DSPs, enabling them to operate and report in synergy.
To optimize audience targeting, we will integrate advanced machine learning capabilities, data management platforms, and other technological features to enhance the accuracy, engagement, and reach of ad campaigns.
The three decisions that changed how the client’s platform operates include:
The functions supported by the delivered DSP aggregator are:
Share what’s hindering your DSP software development project.
