Self-serve ad platform development

Helping you manage advertising campaigns with no third party involved

Build or rent a self-serve ad platform? What a dilemma!

Yes, we understand this dilemma, and as a tech-agnostic company, we suggest considering the benefits of both options.

Your custom self-serve advertising solution will give you:

Ownership

Complete control over your tech stack, ensuring privacy and flexibility

Control

Freedom to drive your product’s evolution without external dependencies

Flexibility

Tailor the system to meet your unique requirements and workflows

Still, renting a self-serve ad platform could also make you a winner:

Instant launch

Quickly get your campaigns up and running without delays

Fixed ongoing costs

Simply pay a subscription fee for the platform

No technical maintenance

Eliminate the need for continuous technical support and upkeep

Can't decide which option is best for you?

Our AdTech consultants will carefully analyze your case and recommend a tech-agnostic and cost-effective solution.

Share your case!

Self-serve ad servers for your advertising needs

Advertiser

Seeking to buy targeted traffic and collaborate with publishers but may not have the scale or infrastructure to engage with large media.

Host your ad creatives on your own server for launching and managing ad campaigns.

Collect your advertising campaign performance data internally, without relying on third parties or publishers.

Ensure publishers who lack ad hosting capabilities can still access your ad creatives.

Create a central location for ad data storage and campaign management.

Publisher

Looking to manage ad slots and sell inventory independently, without relying on third-party assistance.

Support RTB programmatic and manage inventory on your own.

Take control of your inventory sales and increase revenue.

Gain insights into your inventory sales performance.

Experiment with and connect to multiple supply-side platforms (SSPs).

Self-serve ad networks

Enable publishers and advertisers to launch ad campaigns directly, without intermediaries, using self-developed features such as:

Optimizing campaign performance with automated blacklists and whitelists
Adjusting bidding rates throughout campaigns
Managing target CPAs, including prices and daily budgets, for campaign optimization
Estimating traffic volume and quality for better decision-making

Self-serve retail media networks

Imagine an ad network as a self-serve ad platform exclusively for retailers, with all AdTech ecosystem benefits tailored to retail needs:

Connecting products with target consumers in specific categories.
Offering ad inventory management for launching onsite, offsite, and in-store ads.
Integrating seamlessly with ad servers and customer data management systems for fast, precise advertising.

Would you like to share your needs for self-serve ad platforms?

Yes, I’d love to!

Tech-agnostic support for self-service ad experiences

Custom-built solutions

We design and develop tailored ad servers and ad networks with self-serve capabilities, providing you with a flexible, scalable solution to manage your advertising ecosystem.
Integration of ready-made AdTech

We integrate top-tier, pre-built ad platforms, ensuring seamless self-service advertising experiences while aligning with your unique business goals.

Why choose Oxagile’s experts, you ask?

With years of hands-on AdTech experience and deep industry knowledge, we bring a practical, results-driven approach to every project. Check out our AdTech capabilities and discover how we can help you unlock your business potential.

Explore our strengths