SSP Software Development

Automate ad inventory sales and maximize advertising efficiency on the supply side

What are your goals in the AdTech environment?

Monetize your AdTech solution
Being an AdTech software vendor or product owner
You can help publishers increase their advertising revenue by automating inventory sales through your AdTech platform, including SSP.
Boost revenue with your advertising expertise
Experienced publishers building a network of peers
You’ve built trust and expertise in ad inventory sales, and now you’re poised to invite peers to explore a new revenue stream through efficient traffic monetization on your supply-side platform.

Your SSP needs, our responses

Bringing custom SSP software solutions

To help you launch a new revenue stream by monetizing your advertising expertise, we assist you in delivering custom supply-side experiences that enable you to:

Control more advertising traffic: Address challenges such as precise targeting through premium publishers, streamlining the supply-side process with automation.
Optimize a supply path: Minimize the number of ad exchanges for maximum efficiency, ensuring that ads reach target viewers within seconds.
Cost-effectively manage traffic quality: Leverage technological innovations to avoid poor-quality advertising experiences.

Enhancing your SSP’s powers

Enhance your SSP software solution to make it more appealing to publishers with:

Detailed reports and user-friendly dashboards: Offer transparency on media assets and ad campaign performance for your clients.
Broader integration capabilities: Expand your system’s connectivity within the ad ecosystem.
Upgraded UIs and simplified workflows: Improve user interfaces and streamline processes for both publishers and advertisers.
AI tools for automation: Utilize AI for operational automation, client onboarding, management, and context targeting.
Improved performance under load: Ensure your solution performs well even during high traffic periods.
Increased scalability: Boost the scalability potential of your system to handle growing demands.

Looking for AdTech experts?

Whether you’re creating an SSP from scratch or seeking to improve the capabilities of an existing solution, our AdTech development specialists are here to enhance your project.

Contact us

Turning SSP challenges into high-impact features

Unified ad management
24/7 account support for seamless operation

Dynamic yield optimization
Real-time optimization and RTB (Real-Time Bidding) capabilities for efficient ad inventory sales

Comprehensive analytics
In-depth performance, audience, and advertiser analytics with advanced, customizable reporting

Brand safety
Content monitoring and malware detection to safeguard your brand

Predictable revenue growth
Consistent eCPM maintenance for more stable and higher revenues

Real-life project story: Yield optimization platform

To help publishers increase their online advertising revenue and monetize unsold inventory, an AdTech software vendor turned to Oxagile with a unique challenge. Here’s what went into the solution:

Addressing gaps in inventory management
Enhancing impression control through real-time bidding
Leveraging insights for more effective sales strategies

Curious about the successful outcome?

Get a full story

Add extra business value with our cross-domain competence

Big data →

Comprehensive data integration
Advanced customer insights
Enhanced brand protection

Video & advertising →

Sophisticated TV advertising
Effective AVOD monetization
Optimized OTT header bidding

Business intelligence →

Custom metric reporting
Tailored dashboards
BI systems optimization

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Let's talk AdTech

We are here to help you succeed in the competitive AdTech landscape. Contact us, and an AdTech expert will suggest the best solution to your business needs.