Roku is a significant player in the media streaming industry, known for its widespread adoption and expanding ecosystem. Today, Roku stands alongside industry giants like Apple, Amazon, and Google as one of the most trusted and popular media streaming platforms globally.
Understanding Roku’s market position
- Roku is both a hardware and software solution. Roku’s hardware ranges from plug-in sticks and compact streaming devices that connect seamlessly to any TV with an HDMI port to self-branded Smart TVs. In addition to its hardware, Roku licenses its OS to top TV manufacturers, such as TCL and Hisense.
- Recent studies reveal that Roku continues to lead as the top connected TV (CTV) streaming device in North America, accounting for 37% of open programmatic ad sales on specific devices during Q3 2024.
- Roku also dominates the Latin American market with a 50% Share of Voice (SOV), outpacing competitors like Samsung Smart TV at 21%, LG at 7%, and both Amazon Fire TV and TCL at 3% each.
- According to Roku Statistics, an average of 13 new apps are entering the Roku Channel Store daily, proving that the platform continues to evolve and attract diverse audiences.
- With 81.6 million active accounts as of Q1 2024 — a 20-million-user increase in two years — Roku’s growth trajectory highlights significant opportunities for app developers.
Why partner with a Roku development expert
Developing a Roku app isn’t overly complex, but it does have its quirks. The key lies in understanding the finer details — those subtle nuances that can make or break the experience. Here’s why teaming up with a professional development partner can make all the difference:
- Custom UI design: Roku’s BrightScript language and SceneGraph framework offer limited pre-built UI components, necessitating custom development to create interfaces that align with Roku’s guidelines while standing out in the market.
- Enhanced user engagement: Experienced Roku developers can craft not only functional interfaces, but also highly engaging user experiences that maximize audience retention.
- Streamlined store releases: With expert guidance, app submissions to the Roku Channel Store are smoother and less likely to require multiple revisions, accelerating the time-to-market.
With insights honed from years in the video industry and a sharp eye on the market, we’ve handpicked the most dependable and overall best Roku app development companies — teams that know how to turn concepts into streaming success stories. We’ll explore this in two key regions:
Top Roku app developers in Europe
- Oxagile
Oxagile stands out in Roku app development by navigating BrightScript and SceneGraph limitations to deliver polished, custom UIs. Their extensive experience enables them to create advanced, tailor-made apps that go beyond Roku’s baseline functionality, leveraging best practices refined over numerous projects. Additionally, their in-depth knowledge of certification requirements ensures a smooth and efficient store approval process, getting the app live without unnecessary delays.
Oxagile not only delivers advanced Roku app development but also integrates robust monetization and analytics capabilities to offer personalized ad-supported streaming, diverse monetization models (SVOD, AVOD, TVOD, PPV), and actionable payment analytics for informed decision-making.
- Lampa.dev
Lampa.dev stands out as a leading Roku app development company, offering expertise in creating innovative, high-performance apps for streaming, video-on-demand, and set-top boxes. With over 10 years of experience, they ensure quick, scalable app releases with comprehensive support, including testing, migration, and optimization.
- Perfsol
Perfsol has a deep expertise in creating customized, high-performance Roku apps tailored to business goals. Their team excels in UI/UX design, live streaming, and video-on-demand solutions, ensuring a smooth, engaging user experience. Perfsol also offers end-to-end services from app creation to ongoing maintenance and support, backed by skilled developers using the latest Roku technologies.
- Spyrosoft BSG
Spyrosoft BSG is a trusted Roku app development partner with official Roku credentials since 2020. They offer custom Roku app development using BrightScript and SDK, providing flexible and scalable solutions to enhance user engagement and monetization. Their expertise spans both ready-to-use and fully customizable channels, ensuring optimal performance and personalized features.
- FX Digital
FX Digital is a strong choice for Roku app development, leveraging their deep expertise in BrightScript and the Roku SDK. Their team excels at crafting customized, high-performance apps tailored to client needs, ensuring seamless user experiences. With a strong focus on quality assurance, they test apps across a wide range of Roku devices to meet publishing standards and deliver cutting-edge, reliable solutions for global brands.
Top Roku app developers in the USA
- Oxagile
Oxagile brings proven expertise in Roku app development, excelling in BrightScript and SceneGraph to deliver standout apps with advanced functionality. Their services include creating intuitive UIs, custom Roku screensavers, and fully branded experiences. With resilient architectures, optimized performance, and innovative use of Roku’s game engine, Oxagile ensures high-quality solutions tailored to user needs.
- 4 Way Technologies
4 Way Technologies excels in Roku app development, offering end-to-end solutions for live streaming and video-on-demand apps. Their experienced team specializes in BrightScript, Roku SDK, and multi-platform development, ensuring robust, scalable, and high-performing apps. They manage all aspects in-house, from design to maintenance, with a focus on usability, efficiency, and speed.
- Lightcast
Lightcast is a top choice for Roku app development, with over 1,000 Roku channels launched since 2010. They offer an intuitive app-building process integrated into their Lightcast Media Cloud, enabling real-time management of media, branding, and analytics. Lightcast also supports advanced monetization through ads, subscriptions, and more, while providing turnkey OTT solutions. Their expertise ensures fast turnaround and comprehensive project management for professional-grade Roku apps.
- RisinMax
RisinMax excels in Roku app development by delivering high-performance, user-centric solutions for video-on-demand and live streaming. They focus on advanced monetization models, including AVOD, TVOD, and SVOD, to maximize revenue. Their services include app design, migration to Roku SceneGraph, CMS and API integration, and certification-ready deployment. With expertise in modern UI/UX, content analytics, and seamless compatibility across Roku devices, they ensure exceptional audience engagement.
- BitCot
BitCot excels in Roku app development by offering tailored solutions for unique brand needs, with all code developed in-house to ensure quality and consistency. Their expertise includes end-to-end services, from concept to technical delivery and store listing. BitCot employs a custom agile process for rapid, risk-minimized development and offers maintenance and support packages. They emphasize seamless integration, user-friendly experiences, and innovative design to elevate brand presence and engage audiences effectively.
Wrapping up
Roku’s dominance in the streaming ecosystem is no accident — it’s the result of a platform that merges technical excellence with user-focused design. As the statistics and market reach show, this isn’t just a platform for today; it’s a cornerstone of the future of connected TV.
The companies highlighted here are not mere developers but strategic partners who understand the nuances of crafting experiences that resonate in a crowded market. Whether you’re aiming to redefine content delivery or refine monetization strategies, these teams bring the precision, creativity, and insight needed to stand out on a platform where competition is both fierce and rewarding.
Too many choices, not enough clarity?
Building the perfect Roku app starts with knowing what matters most. From design to deployment, every detail counts. If you’re ready to cut through the noise and focus on what truly works, our experts are here to guide you.
