Oxagile at IBC2024: A Visual Journey Through Our Highlights

IBC has become a cherished tradition for Oxagile. Each autumn, we gather at RAI in Amsterdam to immerse ourselves in four days of networking, collaboration, and groundbreaking media streaming innovations. This year was no exception, as the event buzzed with energy and excitement.

As we invite you on a virtual journey through Oxagile’s experience at IBC2024, it’s important to reflect on the vibrant atmosphere that permeated the event. The RAI was alive with the hum of conversations, the exchange of ideas, and the palpable anticipation of what’s next in the media industry. Attendees from around the globe converged, eager to explore the latest advancements and forge meaningful connections.

When you smile, the world smiles with you

Have you ever wondered what’s the secret to an inspiring atmosphere at a tech conference? Without a doubt, it’s the innovations the exhibitors bring to the table, but it’s equally about the people — and their smiles. Just look at Oxagile’s team smiles! Would you walk past them in the crowd or near the stand without stopping for a chat? Their enthusiasm was infectious, creating a welcoming space that drew people in. Attendees couldn’t resist engaging with our team, eager to learn more about Oxagile’s expertise and share their own experiences.

Our stand, a hub of activity, radiated warmth and enthusiasm. Visitors were greeted with engaging displays showcasing our latest solutions, and the atmosphere was one of camaraderie and curiosity. Teams from various sectors gathered, exchanging insights over coffee and brainstorming ways to tackle the industry’s pressing challenges. Our vibrant merchandise, featuring stylish apparel and tech gadgets, became a conversation starter, inviting attendees to learn more about our innovative offerings.

Buzzing trends you can’t mute: IBC2024’s greatest hits

Reflecting on the key themes from IBC2024, we asked our team what was buzzing around the RAI. Spoiler: While opinions varied, a common trend emerged, emphasizing a unique experience for media streaming professionals and end users alike.

Sergey Marchuk, CTO & Co-Founder

AI and GenAI are definitely the buzzwords at IBC2024, but their true impact is still emerging. Given the challenging conditions in the media streaming market, representatives are focusing on efficiency, optimization, and consolidation. The era of one-size-fits-all solutions is over; today, flexibility to address unique customer needs is crucial.

Irina Maximets, Account Executive

At IBC2024, the prevailing lexicon revolves around acquisition, retention, and cost efficiency. The central dilemmas emerging from the discourse involve striking a balance between cost control and user satisfaction, accelerating the integration of AI technologies, and enhancing adaptability to align more closely with user expectations. These focal points are not just trending; they’re actively sculpting the trajectory of the media and entertainment landscape.

Diana Dmitrienko, Senior Solutions Advisor

Over the past four days at IBC2024, the spotlight has been on video streaming’s transformation through advanced AI and data management strategies, making content more personalized and impactful than ever before.

Egor Zalesskiy, Sales Executive

At IBC, I’ve noticed a strong focus on standing out among competitors and finding unique product niches. Companies are also seeking assistance in navigating the crowded OTT landscape. There’s considerable discussion about how to deliver unique, customized experiences for every audience.

To be continued …

IBC2024 has come and gone, but we have plenty of insights to reflect on regarding the challenges and trends in the media streaming industry as we plan projects for our clients. Now, it’s time to focus on building new collaborations with our current friends (after all, our clients and partners have become great friends) and meeting new acquaintances. If you didn’t get a chance to stop by Oxagile’s booth during IBC2024, feel free to drop us a note. We’d be happy to turn this virtual visit into an online meeting to discuss your needs!