Oxagile helped a national satellite TV provider invigorate their soccer audience with an interactive cross-platform second-screen app.
Using their iOS or Android devices, soccer fans can try to make predictions while watching the game on TV. Accurate predictions are rewarded with sponsored prizes.
By integrating a second-screen application with the TV streaming app, the broadcaster enhances engagement by empowering fans to feel their voices are heard, while also rewarding them for accurate predictions with branded soccer team prizes.
Paired with a non-intrusive method of introducing betting options during soccer match breaks, fans remain undistracted by annoying UX elements and simultaneously feel more immersed in the game’s atmosphere.
Next steps involve introducing new interactive features to the app, further enriching the fan experience and fostering deeper engagement.
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