The client was looking for a mature tech vendor to enhance the quality of its subscription-based VoD solution available on web, mobile, and connected TVs. The service offers access to the ever increasing collection of movies, TV shows, music videos, and other exclusive HD content, hand-picked and dubbed to cater to Arabic-speaking audiences.
The ambitious and complex nature of the project required both process and technical excellence to orchestrate seamless value delivery while ensuring top-notch quality of experience (QoE) for end users. Key challenges included:
Ineffective collaboration and communication processes significantly hampered the performance of the growing in-house team. To address the problem of operational inefficiency, the dev team was strengthened with a product-minded Delivery Manager and a Scrum Master who applied SAFe best practices to scale the agile approach.
“Given the project scale, we needed to ensure an effective development process while managing cross-team dependencies. And implementing Scrum of Scrums allowed us to do just that.”
— Andrey, Scrum Master
In addition to streamlining the development process, we brought hands-on OTT experience to the table to help the client improve the video platform quality and boost viewer satisfaction. From architecture-level and code-level refactoring to load and stress testing, our performance engineers have meticulously analyzed and optimized the system to eliminate bottlenecks and ensure reliable operation, while keeping costs under control.
We also ensured compliance with the General Data Protection Regulation (GDPR), providing robust data protection and privacy for all users. This involved thorough reviews and updates to data handling practices to meet the stringent requirements of the GDPR, adding another layer of trust and security for the platform’s subscribers.
According to Fortune Business Insights, the global Video on Demand (VoD) market was valued at approximately $97.19 billion in 2023 and is set to skyrocket to $399.05 billion by 2032, with a compound annual growth rate (CAGR) of 17.0%. This explosive growth is fueled by the surging consumer demand for convenient entertainment experiences.
By leveraging our OTT performance expertise, we have enabled our client to fully capitalize on this expanding market.
Our OTT performance expertise was instrumental in helping the client achieve business goals in terms of superior quality of experience and better costs vs performance balance. By scaling the agile approach, we significantly improved operational efficiency and streamlined the value delivery process. Oxagile’s OTT engineers leveraged their multi-year experience to design the VoD solution’s architecture and review the code to reduce bugs and improve the underlying logic. Based on the insights from a comprehensive audit, our experts implemented the necessary improvements, optimized system configurations, and helped with reliable pre-release capacity planning.
