Feature-Rich Media Content Distribution and Substitution System for Internet TV

Processing over 300 channel substitutions in parallel

What’s the solution?

A state-of-the-art media content distribution management system that possesses advanced video content delivery, recording, substitution, time-shifting, and ad management capabilities, all while ensuring top-grade scalability and failover.

Who’s the client?

JumpTV is a Canadian Internet TV service provider that encompasses a network of over 300 broadcasting partners from over 75 countries.

Unraveling the journey behind the project’s launch

The client: “Extending our service offering, we realized the necessity for a highly scalable backend system.”

Initially, our core business revolved around addressing the unmet needs of underserved ethnic communities by delivering online video content. Over time, we expanded our broadcasting package to encompass sports channels and college sports events.

To ensure seamless content distribution and substitution for our Internet TV service, we recognized the need for a robust backend system. Architecturally, it had to possess scalability and high availability, while also providing dependable failover capabilities. It was imperative for us to establish a reliable infrastructure that could meet the demands of our growing user base and deliver uninterrupted streaming experiences.

Oxagile: “Trusted to join the project as a technology partner”

Previous collaboration with JumpTV

Playing a pivotal role in shaping, constructing, and sustaining their mission-critical video-related solutions.

Services covered earlier

Ranging from business analysis, design, development, and stabilization to hardware infrastructure implementation and ongoing maintenance and support.

Our unwavering commitment to quality

Meeting JumpTV’s expectations in terms of efficiency and performance, while adhering to strict timelines and budgetary requirements.

A comprehensive overview of the deliverables

Over the course of 12 months, Oxagile built a fully customizable content distribution and substitution system for the client’s existing Internet TV solution.

The key features include:

Content recording management
Channel EPG/SPG data import, visualization and management
Content substitution management
Service configuration (scheduling, substitution, recording, encoding, playlists) and availability monitoring
Central management of WSX files for all Windows Media servers
Automated time-shifting of live content
Pre-, post-, and mid-roll (replacement) ads targeted at a regional level
Precise geolocation-based content substitution, in full compliance with IP rights requirements
Integration with a CDN environment and/or distribution partners
Powerful reporting functionality for every service

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Unleashing unprecedented performance as envisioned by the client

Failure-free architecture design
Intended for the distributed service-based landscape
The system avoids a single point of failure and can be easily extended or integrated with third-party systems such as ad servers.
Highly scalable user processing
Relying on a PostgreSQL database in master-slave replication mode
It can effortlessly handle tens of thousands of end users on the frontend.

Project results: Expanded system scalability and services availability

With Oxagile’s help, JumpTV obtained a robust content management and substitution system for their acclaimed Internet TV platform. The system excels in terms of scalability and reliability, while featuring superior content delivery, efficient ad inventory management, and the ability to process over 300 channel substitutions in parallel.

What the client thinks about the collaboration

They proactively focus on things that are important. Oxagile provides the best quality deliverables even in the most strenuous times. With our aggressive deadlines, the team was always up to the challenge. In addition, they communicate questions and clarifications clearly and logically.

They work efficiently on all tasks assigned to them. Their overall response rate has been great, despite the time difference. The team adheres to different processes that are placed within the client organization and work together with managers to improve these processes.

— TREVOR J. SYKES, Vice President Engineering, JumpTV Inc.