Oxagile joined the client to create an easily configurable front-end white-label OTT app with further adaptations for various telcos in mind.
As the task was to cover 13 platforms and 25 devices, Oxagile’s team designed the solution architecture allowing for a massive code reuse.
“We leveraged over 15 years of our OTT experience to significantly reduce development time, TTM, and client costs. First, our team used You.i Engine, a cross-platform development tool acquired by WarnerMedia. You.i Engine is capable of covering video app development across five platforms — iOS Mobile, Android Mobile, Android TV, Android TV STB, and Apple TV — with one codebase.
Also, Oxagile quickly delivered a full set of Android TV application features for Android TVs and Android STBs with Android TV Operator Tier.
The second strategy we’ve chosen to let our client use a low-code option while going live with new apps was writing one business logic used by all platforms.”
— Hanna, Project Manager
Thanks to the client logic common for all devices, including TV, web, mobile, and STBs, Oxagile’s team created the environments for multiple customers, with different sets of features available and own branding.
Oxagile’s team promptly addressed all arising performance issues thanks to our QA approach:
The subscribers from two European countries are already greeting a new live streaming service in their region. Also on a near-future agenda will be an app release for three more countries.
Easy OTT app configurations favor its quick time to market and confident distribution across continents, while each telco willing to expand their portfolio of services gets their own branded product.
