Working hand in hand with the client, we turned a raw concept into a market-ready product.
Oxagile went beyond mere suggestions of tech stack or architecture, supporting every step of the solution development cycle.
For the successful product delivery, we needed to deftly navigate the nuances of the Latin American market.
It was tortuous and time-consuming to collect analytics from different DSPs and manage reports for various clients on a regular basis.
While the client’s business was scaling, it was getting hard to manage all campaign-related processes manually. So, the need arose to decrease staff costs through automation.
The ability to switch between different DSPs automatically was missing to achieve better margin.
With all the aforementioned challenges in mind, Oxagile endeavored to create an orchestrator that enabled seamless communication with different DSPs, integrated them under one roof, and introduced a handy UI to quickly configure, launch, and analyze efficient campaigns.
Additionally, the client can opt for its SAAS model and distribute the aggregator to their customers.
We’re eager to break it down into specific next steps and implement them into a real AdTech solution.
Oxagile’s responsibilities weren’t limited by the creation of the DSP aggregator — we started with in-depth research of various DSP systems to find out which of them are aligned with the customer requirements to the must-have features. Below is a step-by-step project roadmap disclosing our efforts to bring together a couple of the most relevant DSPs under one umbrella.
1. Analysis Business analysis of client requirements to DSPs to choose a minimal number of DSPs on the market to fully cover all needs
2. API checks Checking out APIs for each of the DSPs chosen to make sure integration requirements will be fulfilled
3. Integration Creating integration algorithms for the DSPs selected to allow for a unified campaign creation
4. Campaigns Either switching between campaigns or choosing the most beneficial in case both DSPs have the very same ad campaign rule.
5. Unified UI Presenting DSP features on the unified UI of a newly-made solution, a DSP orchestrator
6. Reporting Gathering analytics from both systems, visualizing it, and introducing clear BI reports so a user could instantly see all data in one place
CTV advertising is included to address TV viewers that are usually hard to reach with traditional TV commercials, and go beyond linear TV to cord-cutters and cord-nevers who refused or never used pay-TV services.
Measuring how many users actually visited the offline store or a specific target address after having interacted with an ad
This feature allows quickly and conveniently checking the availability of websites and apps in the inventory.
There’s an opportunity to add default blacklists to clients, accounts, ad campaigns, and line items, which gives greater control over who sees the ads.
We’re on a journey of exploration and discovery as we embark on this new venture. We’ve already taken the first steps, but there are still many milestones ahead of us.
Would you like to make your solution vision a reality?
